Exhibition Stand Design: From Concept To Creation With Experium
Key Takeaways:
- Choose the type of the stand you want
- Have a strong visual identity
- Choose proper colors and a good layout
- Get a partner agency to help you
At Experium, we are experts at exhibition stand design. We deal with stands of all shapes, sizes and themes. Contact us if you want to design and build your next exhibition stand with us!
Mart Šetinc
Exhibition and events professional with global experience. Mart has managed events for various international key decision makers worldwide.
- martsetincexperium
- January 19, 2023
While this might sound simple enough, designing and building an exhibition stand is a very complicated process. We would almost always recommend getting a partner agency to run the project for you.
When it comes to exhibition stand designs, there are several options to choose from: pop-up, shell scheme, custom, hybrid and rental stands.
One of the first and most important steps for any entity attending a trade show or an exhibition is to choose the best possible exhibition stand design. No matter the size of your company, your exhibition stand design will certainly either increase or decrease your presence at an event and the number of leads you gather. This blog article will go through the many types of exhibition stand designs, the significance of exhibition stand design, and things to consider while constructing an exhibition stand. We’ll also provide you some pointers on how to build an excellent display stand that will help you stand out.
Types Of Exhibition Stand Designs
When it comes to exhibition stand design, you must first decide upon which type of exhibition stand you want to use. This mostly depends on your budget, the space available for your stand, your goals at the exhibition and time available for the project. In general, there are several options to choose from, so let’s just name the basic few:
- pop-up stands – these are a popular choice for businesses on a budget, as they are fairly cheap and accessible,
- shell scheme stands – another option, which is typically pre-designed and includes basic elements like walls and lighting,
- custom stands – designed specifically for a business and allow for infinite creativity and flexibility in design,
- hybrid stands – they combine elements of both pop-up and custom stands.
Why Is Exhibition Stand Design Important?
Exhibition stand design is important for several reasons. Firstly, it can help to establish your brand presence at the show and create a strong visual identity. This helps you get noticed at a show. A well-designed exhibition stand can therefore also help you attract visitors and make a positive first impression. This is especially important because it can lead to more leads and potential clients, increased engagement and new business opportunities.
Furthermore, a well-designed exhibition stand can create a comfortable and engaging space for visitors, encouraging them to stay longer and interact with your products or services. This is most important for brands that deal with products or services, as it gives their potential clients more time to get to know the product or service.
Flow Of Visitors Through Your Stand
As you design your stand to attract as much visitors as possible, it’s important to consider the flow of visitors through your stand. The exhibition stand design should be made according to a logical and intuitive way that visitors will walk, with the most important elements being placed at the front of the stand, and the less important elements towards the back. It’s also important to have enough space for visitors to move around comfortably and not feel crowded. This is something that agencies such as Experium specialize in, as we have dealt with many different stand designs in the past and know how to design a stand with a maximized utility.
How Do We Design An Effective Exhibition Stand?
When it comes to creating an effective exhibition stand, there are several guidelines that we always keep in mind. Firstly, it’s important to keep the design simple and uncluttered, as this will make it easier for visitors to navigate and engage with your products or services. We always use high-quality graphics and images, which make your exhibition stand more visually appealing.
As a full-service agency we also have the ability to incorporate interactive elements, such as ipads, displays or other devices to keep visitors engaged. This ensures that the stand is easy to navigate and that your brand is easily remembered via the use of technology such as digital kiosks or tablets.
Another crucial aspect of exhibition stand design is the use of lighting. Lighting can be used to highlight key elements of your stand, such as products or graphics, and can also help to create a certain ambiance. The use of spotlights, for example, can create a dramatic and attention-grabbing effect, while the use of soft lighting can create a more relaxed and inviting atmosphere. Lighting can also be used to create the illusion of more space and make the stand appear larger.
Colors Are Essential To Great Exhibition Stand Design
A factor that often gets overlooked and the one we always consider when designing an exhibition stand is the use of color. The colors you choose can have a big impact on the overall look and feel of your stand, as well as the emotions they evoke in visitors. For example, using warm colors like red, orange and yellow can create a sense of energy and excitement, while cool colors like blue and green can create a sense of calm and serenity. This of course depends on your brand and the idea behind the company, as sticking to your original color scheme is a must. However at experium, we often decide to emphasize the colors of your brand that are striking and representative.
Exhibition Stand Design Layout And Size
Having designed and put together stands of all shapes and sizes, we know that there are a lot of constraints that have to be considered. The most important one is usually the size and layout of the space you have available. This will impact the design of your stand, as well as your target audience and the type of exhibition stand design you can choose. When conceptualizing a layout, we try and maximize the use of the space available.
Don't Know Where To Begin?
Exhibition stand design is an essential element of any trade show or event. By considering the different types of exhibition stand designs, the importance of exhibition stand design, and factors to consider when designing an exhibition stand, we can create an effective and engaging stand. Such design will help you to attract visitors and make a positive first impression.
If you're unsure about how to design your exhibition stand, consider hiring a professional design service to help you create a stand that will help your business stand out from the crowd.
Design An Exhibition Stand With Experium
At Experium, we understand the importance of exhibition stand design and how it can make a difference in attracting visitors and making a positive first impression. We specialize in creating custom exhibition stands that are tailored to your specific needs and goals. Our team of experienced designers will work with you to create an exhibition stand that is not only visually stunning but also functional and easy to navigate. From concept to creation, we will guide you through the entire process to ensure that your stand is a success.