Unleashing the Power of Custom Exhibition Stands

Key Takeaways:

  • Vital role of custom exhibition stands in trade show marketing.
  • Design factors: size, layout, brand image, audience, and budget.
  • Choose right contractor based on experience, portfolio, and skills.
  • Custom stand process: design, fabrication, installation, maintenance.
  • Ensure success and maximize ROI through quality, attention to detail, and support. 

Experium is a full-service agency that specializes in executing high quality custom exhibition stands. We can provide you with any type of stand, based on your needs and your budget. Contact us if you want to collaborate on your next project with us!

Picture of Mart Šetinc

Mart Šetinc

Exhibition and events professional with global experience. Mart has managed events for various international key decision makers worldwide.

Whether custom exhibition stands are the best option depends on a company’s specific needs and goals. While custom stands offer unique branding opportunities, they may be more expensive and time-consuming compared to pre-made or modular options.


The durability of custom exhibition stands varies and depends on factors such as the materials used, the quality of construction, and the level of maintenance and support provided. On average, custom exhibition stands can be durable if made from high-quality materials and if proper care is taken in their design, fabrication, and maintenance.


The cost of custom exhibition stands can vary and is dependent on factors such as the size and complexity of the stand, the materials used, and the level of customization and detailing required. On average, custom exhibition stands can be more expensive compared to pre-made or modular options, but can also offer a higher level of branding and marketing potential, making them a worthwhile investment for companies looking to make a lasting impact at trade shows.


Trade shows and exhibitions are an important aspect of modern marketing, providing businesses with a platform to show their products and services to a large audience. Custom exhibition stands play a vital role in trade show marketing, allowing companies to create a good impression on visitors and stand out from the competition. In this article, we’ll talk about the key aspects of custom exhibition stands and provide an inside look for companies looking to invest in a successful trade show experience. This article is based on our experiance as an exhibition stand designers with over 20 years of experiance. 

Factors to Consider When Designing a Custom Exhibition Stand

Designing a custom exhibition stand requires careful consideration of several factors to ensure that it meets the specific needs of your business. Some of the most important factors to think about are:

1. Size and Layout

In our experiance the size and layout of your exhibition stand plays a big role in its overall impact and functionality. The size of the stand should be in line with the size of your company and the amount of products and or services you want to showcase. The layout should be designed to provide a clear and easy-to-follow flow, making it easy for visitors to understand what your company offers. At Experium we offer a wide variety of choice you can chose from. 

2. Brand Image and Messaging

Your exhibition stand is a reflection of your brand, and it’s very important that it reflects your company’s image and messaging. The design of the stand should show your company’s colors, logos, and messaging to create a cohesive and recognizable brand presence. That is why we at Experium put a lot of carefull consideration into how your desig looks and feels. 

3. Target Audience and Goals

It’s important to consider who your target audience is and what you want to achieve with your exhibition stand. Understanding your audience’s needs, preferences, and buying behaviors will help you design a stand that resonates with them and achieves your goals. In our experiance we noticed that clients that have a good and clear understanding of their audience and goals, have higher rates of success and generate more leads at exhibition events. 

4. Budget and Timeline

A custom exhibition stand requires a significant investment of time and resources, and it’s essential to have a clear understanding of your budget and timeline before starting the project. Based on your needs we help you stick to your budget and timeline so you achieve the most bang for you buck. Setting realistic goals and sticking to your budget and timeline will ensure that the project is completed successfully. 

Choosing the Right Exhibition Stand Contractor

Selecting the right exhibition stand contractor is critical to the success of your custom exhibition stand. When picking a contractor, look for the following qualities. Our clients usually ask us the questions listed belove, so they can determine if we are a good fit for them.

  • Experience and expertise in custom exhibition stand design and construction
  • Strong portfolio of successful projects
  • Excellent communication and project management skills
  • Flexibility and willingness to work within your budget and timeline

Before hiring a contractor, make sure to ask the following questions:

  • Can you provide references from past clients?
  • What is your design and construction process like?
  • How will you handle unexpected issues that may arise during the project?
  • What is your pricing structure and what is included in the cost of the stand?

Having a comprehensive contract in place with your contractor is also crucial, as it sets clear expectations and protects both parties in the event of any issues that may arise during the project.

Design and Construction Process

The design and construction process for a custom exhibition stand typically involves several stages, including:

1. Conceptualizing and Planning the Stand Design

The first step in the process is to imagine and plan the design of the stand. This involves working with the contractor to understand your company's needs, target audience, and goals and developing a design that meets those needs.

2. Material Selection and Fabrication

Once the design has been finished, the next step is to select the materials and fabrics for the stand. The materials should be chosen based on the design, budget, and durability requirements. The contractor will then fabricate the stand and ensure that it meets the specifications of the design. At Experium our advisers help you based on your needs and wants.

3. On-Site Installation and Assembly

The installation and assembly of the stand will take place on-site at the trade show venue. The contractor will work with the show organizers to ensure that the stand is installed and assembled properly, and that it meets all safety and compliance requirements.

4. Ongoing Maintenance and Support

After the trade show, it’s important to maintain and support the custom exhibition stand to ensure that it remains in top condition for future events. This may include cleaning, repairs, and upgrades to ensure that the stand is ready for the next show.


Custom exhibition stands are a crucial aspect of modern trade show marketing, providing companies with a platform to showcase their products and services to a large audience. With careful planning, consideration of key factors, and a focus on quality and attention to detail, companies can ensure that their custom exhibition stands are a success. By choosing the right exhibition stand contractor, setting clear expectations, and maintaining ongoing support, companies can maximize the impact and ROI of their trade show marketing efforts.


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