How To Maximize Sales With The Right Display Exhibition Stands

Key Takeaways:

  • Have consistent branding
  • Choose a good exhibition partner agency
  • Decide on the type of the stand
  • Have a great design
  • Capture leads with visual appeal and other elements
  • Follow up with your leads

Experium is a full-service agency that specializes in building and designing custom and high quality display exhibition stands . We can provide standardized or fully customized stands, based on your needs and your budget. Contact us if you want to collaborate on your next project with us!

Picture of Mart Šetinc

Mart Šetinc

Exhibition and events professional with global experience. Mart has managed events for various international key decision makers worldwide.

Display exhibition stands are structures or fixtures used to hold and showcase products or items in a retail or exhibition setting. They can come in a variety of designs, such as freestanding, wall-mounted, or countertop, and can be used to display items like books, jewelry, electronics, and more.

Yes, display exhibition stands can potentially increase sales. By effectively showcasing products and making them easily accessible to customers, they can help attract attention and generate interest in the items being displayed.

We recommend using a specialized agency that manufactures display exhibition stands. If you have specific needs or requirements for your display stand, you can have one custom-made by a manufacturer. At Experium we specialize in both standardized and custom display stands for all sorts of businesses.

Display exhibition stands are structures used to showcase products or promotional materials in a visually appealing way. They can be used in a variety of settings such as trade shows, exhibitions, retail stores, and other marketing events. Stands come in different sizes and styles such as pop-up displays, banner stands, tabletop displays, literature racks, modular displays and hanging displays.

Design Considerations For Display Exhibition Stands

When it comes to design we often say that visibility and accessibility are key. The products on display should be easy for customers to see and reach. They should be placed in high-traffic areas and arranged in a way that makes it easy for customers to browse. In our designs we also take into account that branding and aesthetic appeal are important as display exhibition stands should reflect a brand's image and aesthetic. That is why we design our stands to be visually appealing and consistent with the overall look and feel of the exhibition space.

Where Are Display Exhibition Stands Most Commonly Used?

In addition to some retail stores, display exhibition stands are mainly used in trade shows and exhibitions to attract attention and promote products or services. Many display exhibition stands are easy to set up and take down, making them ideal for use in temporary or pop-up locations. They can be a cost-effective way to create displays compared to permanent installations. 

Advantages Of Using Display Exhibition Stands

One of the most noticable advantages we often see with our customers is that display exhibition stands are a cost-effective solution for businesses on a budget. They are relatively inexpensive to purchase, and many can be reused or repurposed for different products or events. Such stands can also be customized to match a business’s branding, color scheme, and aesthetic. That way you can create a cohesive and consistent image for a business.

Elevating products and making them more visible to customers is also a significant advantage in most cases. This can help to increase the chances of customers noticing and purchasing the products on display. We often recommend that the design is to visually appealing and enhances the overall aesthetic of your store or business. This can create a more inviting and engaging environment for customers, encouraging them to stay longer and explore more products.

Another key consideration with display exhibition stands is that they have to make products more accessible to customers. This includes positioning products at a comfortable height, making sure they are easy to reach, and providing clear labeling and pricing information. As they come in a variety of shapes, sizes, and materials, they are versatile for any kind of business or setting. Our customers often use it for a wide range of products, from small items like jewelry to larger products like furniture.

Branding At Exhibitions

Branding is closely related to display exhibition stands as it is an important way to showcase a business's image and identity. Display exhibition stands can be used to create a cohesive and consistent image for a business, and they can be customized to match a business's branding, color scheme, and aesthetic. This will help you to create a memorable and recognizable image for a business, which can help to attract and retain customers.

How Experium Includes Branding Into Exhibition Stand Design

As experienced exhibition agency we know that incorporating branding into displays can create a consistent image that helps our clients to attract and retain customers. Some of the ways that we include branding into display exhibition stands include:

  • feature a business’s logo or name prominently,
  • incorporating a business’s color scheme or design elements into the display exhibition stands,
  • promoting a business’s message or mission,
  • creating a consistent image across all display exhibition stands,
  • creating a memorable and engaging experience for your customers.

Types Of Display Exhibition Stands To Consider

Exhibitions and trade shows are great opportunities for businesses to showcase their products and services to a large audience. Display stands can play a crucial role in making a positive impression and attracting potential customers. Here are a few types of display stands that are well-suited for exhibitions and trade shows:

  1. Pop-up Displays: These are portable and easy to set up, making them a popular choice for exhibitions and trade shows. They can be customized with graphics and branding, and they come in a variety of sizes and styles.

  2. Banner Stands: These are lightweight and easy to transport, making them a great option for exhibitions and trade shows. They are often used to display banners, posters, or other promotional materials.

  3. Modular Displays: These are customizable and flexible, making them a ideal for businesses with larger budgets and an extensive brand. We mostly build those in a wide variety of different layouts and designs.

  4. Hanging Displays: These are usually the best choice for trade shows or exhibitions where space is limited. They can be used to display products or graphics, often suspended from the ceiling.

So, How To Increase Sales With The Chosen Display Exhibition Stand?

Trade shows and exhibitions are a great opportunity for businesses to increase sales. Display exhibition stands can play a crucial role in making a positive impression and attracting potential customers. Here are a few tips for maximizing sales at events, based on our experience with trade shows and exhibitions.

1. Make Your Display Exhibition Stand Visually Appealing

Use of high-quality graphics, images, and branding on your stands will make them eye-catching and memorable. This will help you to attract potential customers to your booth. Visual appeal is on the top of our list of design factors when we collaborate with clients.

2. Your Display Exhibition Stand Should Highlight Your Best Products

Use your display exhibition stands to showcase your best-selling products and services. This can help to create interest and generate sales either on the spot or after the show, since the leads will keep on giving. We always include the best positioning for our clients’ products into the design, since this is one of the most vital parts.

3. Create A Clear Message Consistent With Your Brand

Use your stands to communicate your business’s message and mission. This can help to create a positive impression and attract potential customers for your business. Incorporating the message into the design of the display exhibition stand is common practice with many of our clients.

4. Use Of Technology And Interactive Elements

As a full-service agency we offer a large assortiment of tech equipment and other technology to our clients. Use of such technology (digital displays, virtual reality, sound and lights) to create an interactive and engaging experience, will get you much more attention at an exhibition.

5. Finally, Don't Forget To Follow Up With Your Leads

Getting contact details and information of potential clients is a must at every exhibition, since that is the main point of having a display exhibition stand. Follow up with them after the trade show to continue the sales process. As those leads have had a hands-on personal experience with your brand, they are much more likely to convert.

Wrapping Up: Display Exhibition Stands Can Grow Sales

By following the tips we listed in the article, businesses can use display exhibition stands to create a positive impression and increase sales at trade shows. It’s important to remember that the key to success is creating an engaging and interactive experience for visitors and making it easy for them to learn about your products and services. After an event, don’t forget to follow up with the leads – good luck at your next show!

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