Awesome Strategies for Creating Eye-Catching Trade Show Signs

Key Takeaways:

  • Use bright colors and large fonts to make your expo show signs visually appealing and easy to read from a distance.
  • Consider different types of signs, such as banner stands, pop-up displays, and table throws, to best showcase your brand and convey your message.
  • Incorporate technology into your expo show signs, such as digital displays, interactive kiosks, and QR codes, to engage attendees and provide more information about your company.
  • Strategically place your signs in high-traffic areas and use lighting to draw attention and make them stand out.
  • Customize your expo show signs with your company’s branding to establish brand recognition and consistency across all of your marketing materials.
  • Keep your expo show signs simple and focused on the most important information to avoid overwhelming attendees with too much detail.
  • Use calls to action in your trade show signs to encourage attendees to engage with your company and generate leads.
  • Don’t underestimate the importance of trade show signs in establishing a strong presence and making a lasting impression at trade shows.

At Experium, we are an exhibition agency with years of experience in building trade show signs and exhibitions of all shapes, sizes and themes. Contact us if you want to cooperate with us for your next trade show or exhibition event!

Picture of Mart Šetinc

Mart Šetinc

Exhibition and events professional with global experience. Mart has managed events for various international key decision makers worldwide.

The most common types of trade show signs are banner stands, pop-up displays, table throws, hanging signs, and digital displays.


The best materials for trade show signs are vinyl, fabric, and foam board, as they are durable, lightweight, and easy to transport.

You can make your trade show signs stand out by using bold colors and large fonts, incorporating technology like digital displays and QR codes, strategically placing them in high-traffic areas, and including eye-catching design elements like graphics and images.


As someone who has years of experience working in the exhibition contracting sector, I am aware of how difficult it can be to design an efficient trade show booth. I’m here to share some advice on how to design captivating trade show signs that will draw attention to you, deliver crucial information, and build your brand.

Importance of Trade Show Signs

One of the most crucial components of every trade show booth is the trade show signs. As guests pass by, they are the first thing they will notice, and they have a significant impact on whether or not they decide to stop and learn more about your business. A professionally made sign can make you stand out from the competition and leave a positive impression on potential clients.

Types of Trade Show Signs

Selecting the ideal expo show sign for your booth might be difficult because there are so many different styles available. Here are some options to think about:

  • Symbol stands: These signs are tall and vertical, and they are simple to up and take down. These are ideal for showing the emblem of your company or a particular message.
  • Pop-up displays: These are larger signs that are portable and simple to put together. They’re excellent for presenting more thorough information about your business.
  • Table throws: These are cloths that can be imprinted with the logo or messaging of your company. They’re a great method to highlight your booth and make it appear more inviting.

Designing Effective Trade Show Signs

Effective trade show signs must be aesthetically pleasing, simple to read, and informative. Here are some pointers for creating signs that are effective:

  • Use vivid colors: Red, yellow, and orange are attention-grabbing colors that can make your sign stand out from the competition.
  • enlarge the font: Make sure your font size is sufficient for distant reading.
  • Utilize distinct images: Employ crisp, readable photos of the highest quality.
  • Ensure simplicity: Avoid adding too much information to your sign. Keep it simple to read and concentrate only on the most crucial elements.
trade show signs

Customizing Trade Show Signs for Your Brand

By incorporating your company's identity into your trade show signs, you can generate brand recognition and consistency throughout all of your marketing collateral. Ensure that your signs feature the colors, logo, and messaging of your brand.

Using Technology in Trade Show Signs

Technology may be a fantastic tool for interacting with attendees and sharing more details about your business. You can include technology into your expo show signs in the following ways:

  • Electronic displays Show films or slide shows showcasing your goods or services on digital displays.
  • Establish an interactive kiosk where visitors may learn more about your business and products.
  • QR codes: Print a QR code on your sign so that visitors can scan it to learn more about your business.

Tips for Maximizing the Impact of Your Trade Show Signs

Here are some suggestions for getting the most out of your trade show signs:

  • Position them wisely: Place your signs in high-traffic areas where visitors will be able to view them.
  • Use lighting Utilize lighting to highlight and bring attention to your signs.
  • Bring in your branding: Make sure your signs consistently reflect the identity and messaging of your business.
  • Ensure simplicity: Avoid adding too much information to your signs. Focus on the crucial details only.

Using Trade Show Signs to Stand Out from Competitors

Using eye-catching signs can help you stand out from other exhibitors and attract potential clients at trade exhibitions, which can be crowded and competitive. Make sure your signs are distinctive and appealing to the eye.

Incorporating Calls to Action in Your Trade Show Signs

A call to action on your expo show signs can nudge visitors to act and interact with your business. Make sure to include a clear call to action, such as “Join up for our newsletter” or “Visit our booth for a free demo.” You’ll be able to create leads and build relationships with potential clients thanks to this.


Finally, expo show signs are a crucial component of any effective trade show booth. You can make successful trade show signs that will help you stand out from the competition and draw potential clients to your booth by using these recommendations, eye-catching design features, strategic placement, and clear calls to action. Don’t undervalue the value of trade show signs, and keep in mind that incorporating your company’s logo into your signage can assist ensure brand awareness and coherence throughout all of your marketing collateral. Have success at your upcoming trade show!

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