How To Have A Winning Trade Show Display: 6 Tips And Tricks

Key Takeaways:

  • Research your audience thoroughly
  • Don’t overdo it – keep it simple
  • Be mindful of the space you have available
  • Use interactive elements
  • Build trust and secure leads
  • Have clear and easy to understand information
  • Just be authentic!

At Experium, we design trade show displays of all shapes, sizes and themes – either as a small booth or a large stand. Contact us if you want to cooperate on a trade show display with us for your next trade show or exhibition event!

Picture of Mart Šetinc

Mart Šetinc

Exhibition and events professional with global experience. Mart has managed events for various international key decision makers worldwide.

A trade show display is a stand or a booth designed to represent your brand at a show or an event. You should make sure that it is custom and fits your brand really well.

Your best option would be to contact a company that designs and executes professional and custom display stands. One of such is Experium, which specializes in fully custom trade show displays.

For sure! It is all about the design and execution of such a smaller display stand. The key is that your brand presence is strong and that your design stands out among the crowd of generic display stands.

Companies and organizations may promote their products and services to a large audience at trade shows and exhibitions. A well-designed trade show display may leave a significant impression on potential clients and create leads for the company. In this article, we’ll go over several important aspects of designing a trade show display.

1. Understand The Trade Show Audience

It’s important to do your research and understand your audience before you attend the trade show. This will help you understand what kind of products or services they are looking for and what kind of leads you can expect to get. It is also very important to know your audience and use that knowledge to design a trade show display that aligns with their interests. Displaying exactly what your audience is looking for in an effective way is going to make a lot of difference!

2. Simplicity And Visuals Of The Trade Show Display

A trade show display should, first and foremost, be visually appealing and simple to understand. The display should have clear messaging and branding so that visitors may quickly grasp what the firm or organization is all about. Include enough color and tag-lines that stand out, so the audience at a show can easily spot you.

Banners, posters, brochures, and product samples are examples of such elements that help with increasing the presence of your brand. The purpose is to draw attention to the display stand of your group and use that to create valuable leads.

Trade Show Display Branding And Messaging

Another factor to keep in mind when planning a trade show display is that it should be consistent with your overall branding and narrative. That is, your display should match the appearance, feel, and tone of your company’s website, social media, and other marketing materials. This will assist visitors in simply recognizing your brand and remembering your firm long after the trade show has ended.

3. Space Allocated For The Trade Show Display Stand

Designing the display to effectively use the space allocated is another important aspect to consider. The display should be designed to make the most out of the space that is available to a company at a trade show or exhibition event. For example, larger display stands will have much more open space and different sections, while smaller display booths will have to be much more rational. With enough careful planning and an experienced exhibition agency any display can stand out. Be sure to pick a good exhibition partner!

4. An Interactive Trade Show Display For Engagement

Another consideration is to make your display interactive and engaging. This might include having interactive components like touchscreens, polls, or activities, where visitors get a chance to engage with you and your brand. This will enhance the visitor experience and encourage them to spend more time at your trade show display stand.

Many trade show or exhibition agencies offer custom display stands, however be sure that they also offer interactive elements. At Experium we offer a wide variety of those, including ipads, video displays, screens and more...

5. Build Trust And Leads At Your Trade Show Display Stand

It is also critical to have a well-trained personnel always available to communicate with potential customers. Visitors should be allowed to ask the personnel any questions they have about the organization or its services or products. This will assist you in building trust and credibility with target users, improving the odds of them becoming real customers.

Don't Forget To Follow Up With Leads After A Show!

Follow-up with leads generated from the trade show is crucial to converting them into customers. This may include sending follow-up emails or making phone calls to discuss the company’s products and services in more detail. By following up with leads, you can easily increase the chances of converting them into valuable clients.

6. Your Trade Show Display Should Have Clear Information

It is also important to have a clear "call to action" in your display. This can include an invitation to visit your website, writing down a phone number or an e-mail address, or schedule a follow-up meeting. By having clear contact information, you can make it easy for visitors to take the next step and interact with your organization after the show.

This is also another reason why having personnel and experienced sales people at your trade show display stand is crucial. They can also pass out their company contact information which makes the whole interaction with a potential client much more personal.

Summary: An Authentic Design Goes A Long Way

In conclusion, trade show displays are a great opportunity for companies and organizations to showcase their products and services to a wide audience. By keeping the above key points in mind, businesses can create a trade show display that is visually appealing, easy to understand, interactive, and effective at generating leads. Remember to be consistent with your branding and messaging, have a clear call to action, understand your audience, and follow-up with leads.

Finding a great exhibition partner will also help you with the whole process of attending a trade show. Make sure you use a professional contractor, which can tailor the display to your needs and make it stand out. These tips will help ensure that your trade show display is a success and your organization is represented in the best way possible.

Read More Of Our Articles: