Toy & Edu China / Licensing China 2024

everything you need to know about trade shows and exhibitions

Key Information and Dates:

The show Toy & Edu China / Licensing China is being organized in Shenzhen (China) by Messe Frankfurt (HK) Ltd. , Messe Frankfurt (Shanghai) Co., Ltd , Messe Frankfurt GmbH in Shenzhen World Exhibition & Convention Center, from 4/8/2024 untill 4/10/2024.
Picture of Mart Šetinc

Mart Šetinc

Exhibition and events professional with global experience. Mart has managed events for various international key decision makers worldwide.


Explore the Future of Play and Learning at Toy & Edu China / Licensing China 2024

The Premier Event for Toy and Education Enthusiasts

Mark your calendars for the upcoming Toy & Edu China / Licensing China 2024, the definitive industry event for anyone involved or interested in the world of toys, education, and licensing. Slated to take place in Shenzhen, China, from April 8th to 10th, 2024, this exhibition is not just a display of the latest in playthings but a barometer for industry trends, innovations, and emerging market dynamics. Organized by powerhouses Messe Frankfurt (HK) Ltd., Messe Frankfurt (Shanghai) Co., Ltd., and Messe Frankfurt GmbH, Toy & Edu China / Licensing China has become an essential platform for showcasing new products, securing business deals, and networking with industry leaders.

Maximizing Exhibition Impact with Exemplary Trade Show Stands

Your trade show booth is the front line of your brand’s engagement with attendees. Securing a booth through Experium – known for their experiential displays – can markedly increase your event’s success. An engaging and immersive stand reflects your brand’s creativity and commitment and can significantly enhance interaction with your target audience. Whether you’re looking to launch new products or build industry connections, an eye-catching booth designed by experts like those at Experium will help make a lasting impression.

Preparing for Success at Toy & Edu China / Licensing China

Preparation is key to a successful trade show experience. Understanding your audience, defining your objectives, and crafting an engaging story around your brand are pivotal steps in this process. Additionally, aligning your marketing and sales strategies to generate leads, training your staff to effectively communicate your brand message, and following up post-event are critical components of your overall trade show strategy.

Detailed Pre-Event Planning:

Start with setting measurable goals that align with your business objectives. Whether it’s generating a specific number of leads, launching a new product, or expanding your distribution channels, clear goals will guide your efforts and help quantify your success.

Effective On-Site Engagement:

Engage visitors with interactive demos, hands-on experiences, and enlightening conversations. Trained staff who can articulately convey your brand’s value proposition and product benefits will resonate with attendees and foster positive relationships.

Why Toy & Edu China / Licensing China is Beneficial

For professionals from industries such as Toys & Games, Video Games, Interactive Entertainment, Education & Training, and Multimedia Technologies, Toy & Edu China / Licensing China serves as a melting pot of potential and opportunity. This event provides a platform to showcase innovations, gain insights into consumer preferences, and stay ahead of industry trends.

Exploring Innovations:

Exhibitors get to present their latest creations to a large audience of buyers and distributors. Interactive entertainment and educational tech products draw significant attention, highlighting cutting-edge technology and design in the industry.

Understanding Consumer Trends:

By directly engaging with the market, exhibitors and attendees at Toy & Edu China / Licensing China can gain valuable insights into consumer behavior and market demands, enabling them to tailor their offerings accordingly.

Networking with Industry Leaders:

With top executives, thought leaders, and influencers in attendance, the networking opportunities at Toy & Edu China / Licensing China are unparalleled, offering chances to forge new partnerships and collaborations.


Toy & Edu China / Licensing China 2024 stands as a beacon for those looking to dive deep into the worlds of toys, education, and licensing. By capitalizing on an exceptional trade show booth and thorough preparation, exhibitors can ensure their participation in this illustrious event will be met with unparalleled success and opportunity. For those in related industries, attending or exhibiting at Toy & Edu China / Licensing China is not just an option; it’s an essential step in staying relevant and competitive in an ever-evolving market.