Prolight + Sound 2024

everything you need to know about trade shows and exhibitions

Key Information and Dates:

The show Prolight + Sound is being organized in Frankfurt (Germany) by Messe Frankfurt GmbH in Exhibition Centre Frankfurt, from 3/22/2024 untill 3/22/2024.
Picture of Mart Šetinc

Mart Šetinc

Exhibition and events professional with global experience. Mart has managed events for various international key decision makers worldwide.


Illuminate Your Brand: Prolight + Sound 2024 at Messe Frankfurt


Introduction to Prolight + Sound 2024

Welcome to the world of innovation in event technology and entertainment – Prolight + Sound 2024. Set to transform Messe Frankfurt into a hub of creativity and technology, this leading trade fair shines a spotlight on the latest in event and communication technology, AV-production, and entertainment. Industry professionals from broadcasting, television, public relations, advertising, and multimedia technologies will converge to witness cutting-edge developments and network with peers.

prolight + sound 2024

An Unmissable Event for Industry Specialists

For professionals in broadcasting, multimedia, and entertainment, Prolight + Sound stands as an invaluable nexus for nurturing business relationships, discovering pioneering products, and staying abreast of market trends. This single-day event presents a rare opportunity to engage directly with exhibitors, attend informative workshops, and experience live demonstrations.

Maximizing Trade Show Impact with Experium

Visibility is paramount at Prolight + Sound, and Experium offers bespoke trade show booth solutions that guarantee your brand stands out. With meticulous design and precision, Experium crafts booths that encapsulate your brand’s vision, ensuring you leave a memorable impression on every visitor.

Custom-Fitted Stands for Every Brand

No matter your niche within the vast ecosystem of multimedia and communication, Experium tailors each stand to reflect the uniqueness of your brand. Whether seeking a minimalist design or a complex multi-media exhibit, the experts at Experium will bring your brand to life in an immersive and engaging way.

Pre-Trade Show Preparation Guidelines

Success at Prolight + Sound isn’t merely a product of show-day efforts; it begins with rigorous preparation. Start by defining your objectives, identifying what you wish to achieve, and who you want to connect with. Decide on the products or services you’ll showcase, and map out how you’ll engage with attendees. Pre-show marketing, like reaching out to existing clients or using social media to generate buzz, is essential in driving traffic to your booth.

Logistical Planning and Booth Staffing

Long before the doors open, ensure you have all logistical elements under control – from transportation of materials to setup schedules. Additionally, selecting and training an enthusiastic booth team is crucial. Your staff should be well-versed in product knowledge, engagement techniques, and lead capture strategies to make the most out of every interaction.

The Advantages for Multimedia Technology Professionals

For those in multimedia technologies, Prolight + Sound 2024 presents a prime environment to experience firsthand the cutting-edge AV solutions that are shaping the industry. It’s an occasion to upgrade your technology stack, honing your competitive edge in an ever-evolving digital landscape.

Value for Broadcasting and Entertainment Personnel

Broadcasting and entertainment experts will find the latest content creation tools, live production equipment, and post-production advancements. In an age where content is king, staying up-to-date with these innovations is the key to captivating audiences and forging a successful path in the entertainment industry.

Why Prolight + Sound 2024 is a Must-Attend for PR and Advertising Professionals

Public relations and advertising are about storytelling and brand experience. At Prolight + Sound, PR experts and advertisers can unearth novel technologies and techniques to craft compelling narratives and immersive brand experiences. Interactive displays, VR, and other multimedia technologies showcased here can revolutionize campaigns and set new benchmarks for consumer engagement.

Networking and Opportunity Development

Finally, beyond the spectacle of innovation, Prolight + Sound 2024 serves as a fertile ground for networking. Forge valuable connections, tap into industry insights, and uncover potential partnerships that could elevate your operations and outreach. The event is not just about what you learn but also who you meet.