everything you need to know about trade shows and exhibitions

Key Information and Dates:

The show HOSPITALAR FAIR AND CONGRESS is being organized in São Paulo (Brazil) by Informa Markets South America , Informa Markets in São Paulo Expo Exhibition & Convention Center, from 5/21/2024 untill 5/24/2024.
Picture of Mart Šetinc

Mart Šetinc

Exhibition and events professional with global experience. Mart has managed events for various international key decision makers worldwide.


Your Guide to HOSPITALAR FAIR AND CONGRESS 2024: The Premier Health Industry Event in São Paulo


The HOSPITALAR FAIR AND CONGRESS 2024 is the foremost event for healthcare industry professionals to discover the latest trends, technologies, and services in the medical and surgical equipment sector. Scheduled to take place from May 21 to May 24, 2024, in the dynamic city of São Paulo, Brazil, this international fair is a pivotal meeting point for hospital administrators, health clinic operators, and laboratory specialists from around the world.


Attendees of the HOSPITALAR FAIR AND CONGRESS 2024 have the unique opportunity to explore an extensive range of products and innovations tailored to hospitals, health clinics, and laboratories. Organized by Informa Markets South America and Informa Markets, the event encapsulates a rich environment geared toward networking, learning, and fostering professional relationships within the healthcare sector.

Importance of a Well-Designed Trade Show Stand

At the heart of maximizing your experience at the HOSPITALAR FAIR AND CONGRESS 2024 lies the design and aesthetic of your trade show booth. Crafting a memorable presence with the help of expert exhibit solutions such as Experium can drastically enhance how you connect with potential clients and partners. A strategic design ensures your brand message resonates clearly and your product offerings stand out in a crowded market.

Preparing for Success at HOSPITALAR FAIR AND CONGRESS 2024

Success at the HOSPITALAR FAIR AND CONGRESS 2024 demands meticulous preparation. Exhibitors should focus on defining clear objectives, understanding their target audience, and creating informative and engaging displays. It’s crucial to train booth staff on product knowledge and customer engagement techniques to capitalize on the interactions during the fair.

Building an Effective Exhibition Strategy

Your exhibition strategy should blend creativity with functionality. Consider incorporating interactive elements like live demos or VR experiences to draw a crowd. Furthermore, employing a customer-centric approach by understanding the needs and challenges of healthcare professionals can facilitate more meaningful engagement at your trade show booth.

Benefits for Healthcare Industry Participants

For professionals within the realms of Equipments & Technologies for Medical and Surgery Health Professionals and Laboratory Equipment & Technologies, the HOSPITALAR FAIR AND CONGRESS 2024 is an invaluable gateway to global industry advancements. This event is the perfect platform to experience firsthand cutting-edge technologies, witness product launches, and partake in educational sessions led by industry experts.

The Impact of Industry Innovations

The importance of continual innovation in healthcare cannot be overstated. The range and depth of technology exhibited at the fair are expected to cover crucial aspects like diagnostic imaging, surgical devices, and the latest laboratory equipment – all designed to enhance patient outcomes and streamline clinical operations.

At the HOSPITALAR FAIR AND CONGRESS 2024, each moment offers an exclusive glimpse into the future of healthcare. It’s not just about the immediate benefits of discovering new products and services, but also about the long-term advantages of adopting innovative solutions that shape the future of medical and surgical care.