everything you need to know about trade shows and exhibitions

Key Information and Dates:

The show GLASS SOUTH AMERICA is being organized in São Paulo (Brazil) by Nürnberg Messe Brasil , Nürnberg Messe GmbH in São Paulo Expo Exhibition & Convention Center, from 6/12/2024 untill 6/15/2024.
Picture of Mart Šetinc

Mart Šetinc

Exhibition and events professional with global experience. Mart has managed events for various international key decision makers worldwide.


Unlocking Potential at GLASS SOUTH AMERICA 2024: The Pinnacle of Glass, Window, and Construction Innovation

The Significance of GLASS SOUTH AMERICA in the Industry

Set to take place from June 12 to June 15, 2024, GLASS SOUTH AMERICA stands as the premier trade event for the glass, window, and hardware industry in Latin America. Organized by renowned entities Nürnberg Messe Brasil and Nürnberg Messe GmbH, this event promises a comprehensive platform for professionals from the Glass Working Industries and the Building & Construction sectors to showcase their latest innovations, exchange knowledge, and drive business forward. The trade show is not just an exhibition but a pivotal gathering for networking, B2B engagements, and gaining insights into the newest market trends and technologies.

Maximizing Impact with Exquisite Trade Show Booths

In an event as influential as GLASS SOUTH AMERICA 2024, the presentation holds immense weight. Exhibitors striving to leave a lasting impression must invest in visually compelling and strategically designed trade show booths. This is where Experium steps in, offering customized stand solutions that are not only aesthetically pleasing but also highly functional to cater to the specific needs of exhibitors. With the right booth, companies can effectively amplify their brand presence, generate more leads, and create a memorable experience for visitors.

Pre-Event Planning: Keys to Success

Preparing for GLASS SOUTH AMERICA 2024 requires meticulous pre-show planning. Exhibitors should lay out clear objectives, identify target audiences, and determine the key message they wish to communicate. Early preparation should also include logistical planning, marketing strategy development, and outreach to potential clients and partners. Training staff to engage with prospects and manage the booth effectively can significantly enhance the overall impact of the exhibit.

During the Event: Engage and Network

Once the gates of GLASS SOUTH AMERICA 2024 open, exhibitors must be ready to network, educate visitors about their products or services, and engage in meaningful interactions. Capturing leads, exchanging business cards, and utilizing digital tools for data collection are essential practices. Moreover, professional and knowledgeable booth staff play a crucial role in nurturing those connections and turning them into potential business opportunities.

Post-Event Follow-Up: Seal the Deals

The work does not end with the conclusion of the event. Prompt and strategic follow-up with contacts made during GLASS SOUTH AMERICA 2024 can cement relationships and lead to successful partnerships. Timely communication, personalized messages, and addressing any queries or concerns can help in converting leads into customers, thereby maximizing the return on investment of the trade show participation.

Why GLASS SOUTH AMERICA 2024 is Essential for the Industry

For businesses engaged in the Glass Working Industries, Building & Construction, GLASS SOUTH AMERICA 2024 serves as an invaluable opportunity to interact with industry leaders, learn about emerging trends, and position themselves forefront of innovation. The trade show also provides a unique venue to demonstrate technical prowess, engage with potential buyers, and reinforce brand loyalty within the market. It is the gateway for companies willing to expand their horizons within Latin America and beyond.