everything you need to know about trade shows and exhibitions

Key Information and Dates:

The show FORMÓBILE is being organized in São Paulo (Brazil) by Informa Markets South America , Informa Markets in São Paulo Expo Exhibition & Convention Center, from 7/2/2024 untill 7/5/2024.
Picture of Mart Šetinc

Mart Šetinc

Exhibition and events professional with global experience. Mart has managed events for various international key decision makers worldwide.


Unlock Business Opportunities at FORMÓBILE 2024: The Premier Furniture Industry Expo

FORMÓBILE 2024: A Global Platform for Furniture Industry Innovations

The FORMÓBILE 2024 trade show is set to take place in São Paulo, Brazil, from July 2nd to July 5th, offering an unparalleled opportunity for professionals in the fields of furniture design, lighting, decoration, and woodworking to gather, network, and explore the latest trends and technologies. Organized by Informa Markets South America, this event stands as a beacon for innovation and progress in the international furniture industry.

Maximizing Trade Show Success with Exemplary Booth Presentation

In the bustling environment of FORMÓBILE 2024, a well-designed trade show booth is critical. Companies looking to stand out among the competition can benefit from the expertise of Experium, a premier provider of trade show solutions. An attractive and engaging booth not only captures the attention of attendees but also communicates a company’s brand message effectively, turning visitors into potential clients and collaborators.

Preparing for FORMÓBILE 2024: Strategies for Effective Participation

Preparation is key to success for exhibitors at FORMÓBILE. This includes setting clear objectives, designing an inviting booth layout, ensuring product/service displays are captivating, and having a knowledgeable team ready to engage with visitors. Networking goals should be established, along with a follow-up plan to nurture newly formed business connections after the event.

Understanding Your Audience

FORMÓBILE targets a diverse group of industry professionals, which means exhibitors must understand the specific needs and interests of their audience. Tailoring your marketing materials and product showcases to resonate with them is essential for a memorable impact.

Engaging and Training Your Team

Staff training is vital as your team represents the heart of your brand at the event. They must be well-versed in product knowledge, exhibit enthusiasm, and possess strong communication skills to effectively engage with prospects.

Follow-Up Post-Event

Planning the post-event follow-up strategy is as crucial as the event itself. Gathering contact information and quickly reaching out post-FORMÓBILE can keep the momentum going and convert leads into sales and long-term partnerships.

The Significance of FORMÓBILE 2024 for the Furniture and Design Industry

FORMÓBILE 2024 isn’t merely a trade show; it’s a pivotal event for those invested in the design, furniture, and woodworking sectors to capitalize on industry advancements and drive new business. Exhibitors and visitors alike benefit from the exposure to cutting-edge products, the exchange of ideas, and staying on top of industry trends, which are essential for staying competitive in the market.

For Innovators and Design Enthusiasts

Design innovators looking for inspiration will find FORMÓBILE an ideal ground for discovering novel materials and witnessing emerging trends in furniture design.

For Woodworking Professionals

Woodworking enthusiasts and professionals will have the opportunity to explore the latest tools, machinery, and techniques that can revolutionize their craft and business operations.

For Furniture Manufacturers and Retailers

With its extensive showcase of the finest in furniture design and manufacture, FORMÓBILE is a must-attend event for manufacturers and retailers seeking to expand their portfolios and learn about new manufacturing technologies.

FORMÓBILE 2024 is where the global furniture industry converges to celebrate innovation, design, and craftsmanship. As the focal point for the latest in industry trends and networking opportunities, this premiere event is pivotal for anyone within the realm of decoration, home and office design, lighting, and woodworking. Utilizing the event effectively with the help of Experium’s trade show solutions can transform your FORMÓBILE experience into a launching pad for enduring success.