FIPAN 2024

everything you need to know about trade shows and exhibitions

Key Information and Dates:

The show FIPAN is being organized in São Paulo (Brazil) by Auction Comercial Promotora Ltda. , Sampapão (Sindicato e Associação dos Industriais de Panificação e Confeitaria de São Paulo) in Expo Center Norte, from 7/23/2024 untill 7/26/2024.
Picture of Mart Šetinc

Mart Šetinc

Exhibition and events professional with global experience. Mart has managed events for various international key decision makers worldwide.


FIPAN 2024: The Premier Event for Bakery & Confectionery Innovations

Discover FIPAN 2024 in São Paulo

The much-anticipated event, FIPAN 2024, is slated to take the industry by storm from July 23rd to 26th in São Paulo, Brazil. Being the most significant trade show in Latin America for the bakery, confectionery, and independent food retail sectors, this exhibition is the perfect platform for professionals to showcase their latest products and services. Organized by Auction Comercial Promotora Ltda. and Sampapão, this trade fair promises to bring together industry leaders and decision-makers from all over the globe.

Why a Stand at FIPAN 2024 is Crucial for Your Business

Having a well-designed trade show booth can be the difference between blending in and standing out. At FIPAN 2024, your trade show stand is your brand’s home—it’s where you’ll connect with potential clients, network with industry peers, and showcase your latest innovations. A custom stand from a company like Experium not only ensures you capture the attention of attendees but also effectively communicates your brand’s message and values.

Maximizing Trade Show Impact

Designing an interactive and inviting booth encourages engagement and extends dwell time. With expert help from stand builders like Experium, you can incorporate elements that resonate with your target audience, giving you a competitive edge at FIPAN 2024.

How to Prepare for FIPAN 2024

Preparation is key to success at any trade show. Begin by defining your objectives—are you looking to increase brand awareness, launch a new product, or network? Once you have your goals in place, design your stand to reflect these aims. Training your team is also essential—they should be well-versed in your products and ready to engage with attendees. Lastly, plan for post-show follow-up strategies to convert leads into customers.

Strategic Planning

Create a checklist for pre, during, and post-event tasks. Schedule product demonstrations, speaking engagements, and one-on-one meetings ahead of time to maximize your event presence.

Why FIPAN 2024 is Beneficial for the Catering & Hospitality Industries

FIPAN 2024 presents a golden opportunity for those in the catering and hospitality industries to discover emerging trends, innovative technologies, and new business solutions. Food processing industries, in particular, will benefit from exposure to the latest equipment and techniques that can help streamline operations and improve product offerings.

Networking and Learning Opportunities

With thousands of professionals from around the world, FIPAN 2024 is an ideal setting for building valuable connections and learning from industry leaders. Seminars, workshops, and live demonstrations provide a deeper understanding of the challenges and breakthroughs shaping the future of food industry sectors.


In conclusion, FIPAN 2024 offers an exceptional platform for businesses in the bakery, confectionery, catering, hospitality, and food processing industries to thrive. With the right preparation and a standout trade show booth, you can make a significant impact and chart a course for future success. Mark your calendars and start planning for an event that could redefine your business horizons.