everything you need to know about trade shows and exhibitions

Key Information and Dates:

The show FESQUA is being organized in São Paulo (Brazil) by Grupo Cipa Fiera Milano , Fiera Milano S.p.A. in São Paulo Expo Exhibition & Convention Center, from 9/11/2024 untill 9/14/2024.
Picture of Mart Šetinc

Mart Šetinc

Exhibition and events professional with global experience. Mart has managed events for various international key decision makers worldwide.


Explore the Latest Innovations at FESQUA 2024: The Premier Window & Door Industry Event

Unlocking the Potential of FESQUA 2024

The International Trade Show of Window & Door, Hardware, and Components – FESQUA 2024 – is a pivotal event set to take place in São Paulo, Brazil, from September 11 to 14, 2024. With the backing of renowned event organizers Grupo Cipa Fiera Milano and Fiera Milano S.p.A., FESQUA is poised to bring together industry professionals from the Building & Construction and Glass Working Industries. This trade show stands as a unique platform for the exchange of ideas, showcasing the newest products and technologies, and establishing valuable business connections.

The Importance of an Impactful Trade Show Booth

At FESQUA 2024, engaging with potential clients and industry peers hinges upon the presentation of a compelling trade show booth. Companies looking to leave a lasting impression may consider partnering with exhibition experts such as Experium to design and craft standout displays.

Custom Booth Solutions with Experium

Experium offers customized trade show solutions that can elevate a brand’s presence at FESQUA 2024. Their team of designers understands the importance of creating an environment that reflects a brand’s message, effectively attracts attendees, and supports business objectives.

Preparing for Success at FESQUA 2024

Proper preparation is key to maximizing the benefits of participating in FESQUA 2024. Exhibitors should focus on pre-show marketing, organizing sales materials, and training their staff to interact efficiently with booth visitors. Identifying clear goals for the event, such as networking, product launches, or market research, will guide the planning process.

Pre-Show Marketing Strategies

Brands are encouraged to engage in pre-show marketing to generate buzz and draw attendees. This can include social media campaigns, email marketing, and engaging with potential leads to schedule meetings at the show.

Effective Training for Booth Staff

The success of a trade show booth also depends on well-trained staff. They should be equipped to demonstrate products, answer questions, and adeptly communicate the brand’s value proposition.

Why FESQUA 2024 is Invaluable for Industry Professionals

FESQUA 2024 represents a not-to-be-missed opportunity for professionals in Building & Construction and Glass Working Industries. The event offers the chance to gather vital industry insights, discover cutting-edge technologies, and establish meaningful business alliances. Additionally, it serves as a window into rising market trends and customer needs, enabling companies to adjust their strategies accordingly.

Discovering Cutting-Edge Technologies

Attendees will get first-hand experience with innovative products and services that could revolutionize their operations. The showcase of advancements in window and door manufacturing is particularly valuable for those seeking competitive advantages.

Networking and Collaboration Opportunities

Events like FESQUA 2024 create spaces for collaboration and networking. From forging new partnerships to reconnecting with existing clients, the interpersonal aspect of this trade show is as important as the products on display.