everything you need to know about trade shows and exhibitions

Key Information and Dates:

The show FEIRA FORMÓBILE is being organized in São Paulo (Brazil) by Informa Markets South America , Informa Markets in São Paulo Expo Exhibition & Convention Center, from 7/2/2024 untill 7/5/2024.
Picture of Mart Šetinc

Mart Šetinc

Exhibition and events professional with global experience. Mart has managed events for various international key decision makers worldwide.


FEIRA FORMÓBILE 2024: The Pinnacle of Latin America’s Woodworking and Furniture Industry

Discover the Premier Woodworking Event in Latin America

From July 2nd to 5th, 2024, the renowned FEIRA FORMÓBILE is set to take center stage at São Paulo, Brazil, marking a significant event in the woodworking and furniture industry’s calendar. Organized by Informa Markets South America in conjunction with Informa Markets, this event serves as the leading platform in Latin America catered to professionals and businesses within the wood and furniture sectors. With its expansive coverage, FEIRA FORMÓBILE also intersects with machine tools, decoration, home and office design, furniture, and lighting industries.

Enhancing Your Presence with Exemplary Trade Show Stands

Understanding the impact of a well-crafted trade show booth is paramount. With Experium’s expertise in crafting exceptional trade show stands, exhibitors at FEIRA FORMÓBILE 2024 can captivate audiences and create memorable brand experiences. Innovative design and thoughtful presentation can significantly increase visitor engagement, leading to fruitful interactions and potential business opportunities.

Why a Great Booth Design Matters

The competition at trade shows can be fierce, and standing out is crucial. An impressive booth design not only draws attention but also provides an immersive environment where your products can shine. Experium specializes in designing booths that encapsulate your brand’s essence, ensuring you make a lasting impression on attendees.

Trade Show Preparation: A Step-by-Step Guide

Preparation is key to realizing a successful participation at FEIRA FORMÓBILE 2024. Here are some essential guidelines:

Early Planning and Goal Setting

Set clear goals for the event and start planning months in advance. Define what you hope to achieve, whether it’s brand exposure, generating leads, or forming new partnerships.

Understanding the Audience

Know your audience and what they seek. Customize your booth and messaging to cater to the attendees’ interests and needs, ensuring a more engaging and relevant experience.

Marketing and Pre-Show Promotion

Leverage social media, email campaigns, and industry forums to create buzz around your participation. Official hashtags and event previews can also attract more visitors to your booth.

Training Your Team

Your staff is the face of your brand during the event. Ensure they are well-trained on your products, booth technology, and have the necessary skills to engage and convert leads.

Follow-Up Strategy

Plan your post-show follow-up strategy in advance. Organizing contact information and scheduling follow-up actions promptly after the event can maximize your RoI.

Why FEIRA FORMÓBILE 2024 is Essential for Professionals

FEIRA FORMÓBILE 2024 provides unparalleled opportunities for those in the woodworking industries, offering insights into the latest trends and technologies. For machine tool suppliers, furniture designers, and lighting experts, the event presents a nexus for innovation, education, and networking. Attending the event can spur growth, forge new relationships, and strengthen the position of businesses in a competitive global market.

The Synergy of Technology and Design at FEIRA FORMÓBILE

In an age where technology and design intersect, FEIRA FORMÓBILE is an arena for discovering state-of-the-art solutions that can revolutionize operations. From advanced machinery to aesthetic and functional furniture and lighting designs, the event showcases the full spectrum of industry advancements, allowing professionals to stay ahead of the curve.