everything you need to know about trade shows and exhibitions

Key Information and Dates:

The show FEICON is being organized in São Paulo (Brazil) by RX Brasil , RX Global Events in São Paulo Expo Exhibition & Convention Center, from 3/4/2024 untill 3/6/2024.
Picture of Mart Šetinc

Mart Šetinc

Exhibition and events professional with global experience. Mart has managed events for various international key decision makers worldwide.


FEICON 2024: Unveiling the Future of Construction Industry in São Paulo


Introduction to FEICON 2024


FEICON, the International Construction Industry Trade Fair, is a premier event that marks its calendar presence from March 4th to March 6th, 2024, in the vibrant city of São Paulo, Brazil. Organized by RX Brasil and RX Global Events, FEICON 2024 stands as a pivotal hub for professionals across sectors such as Building & Construction, Building Machinery, and Urban Equipment & Engineering to converge, network, and explore groundbreaking innovations.


The Importance of an Effective Trade Show Booth

In the dynamic environment of FEICON 2024, an impactful trade show booth can make a significant difference in your brand’s visibility and engagement. A well-designed booth provided by services such as Experium not only captures the essence of your brand but also provides a welcoming space for potential clients and business partners.

Guidelines on Preparing for FEICON 2024

Success at FEICON 2024 starts long before the doors open. From setting clear objectives, designing an inviting exhibition space, to staffing your booth with knowledgeable personnel, adequate preparation is key. It’s essential to develop a comprehensive plan including pre-event marketing, appointing a dedicated team, and ensuring that your stand is equipped with necessary information and materials.

Setting Clear Objectives

Before diving into the logistics of your FEICON participation, clear objectives must be identified. These could range from launching new products, increasing brand awareness, to establishing new business contacts. Goals should be SMART: Specific, Measurable, Achievable, Relevant, and Time-bound.

Designing Your Exhibition Space

Your exhibition space is a reflection of your company’s image and values. Think about how your design can facilitate interactions with visitors. Incorporate areas for discussions, product demonstrations, and marketing material distribution. This is where working with established exhibition stand companies like Experium comes into play, offering customized designs that resonate with your brand and the FEICON audience.

Staffing and Training

The staff you choose to represent your brand at FEICON are just as important as the booth itself. Personnel should be well-trained about the products or services on display and adept at engaging with visitors. They should understand the show’s objectives and be capable of capturing leads effectively.

Pre-event Marketing and Follow-ups

Pre-event marketing campaigns can heighten interest and encourage visitors to your stand. Social media, email newsletters, and industry publications are effective channels. After the event, prompt follow-up with leads is crucial for capitalizing on the interest generated at the show.

Why FEICON 2024 is a Must-Attend Event

For those involved in the sectors of Building & Construction, Building Machinery, and Urban Equipment & Engineering, FEICON 2024 is an unmissable event. It presents a unique platform that provides access to the latest trends, technologies, and global industry leaders. Participation in such an event offers extensive networking opportunities, the chance to acquire new clientele, and further solidifies your position as a key player in the industry.