Expo Display Stand Guide To Dominate At Events

Key Takeaways:

Finding a reliable contractor is an absolute must
Decide on the budget you are willing to spend
Work on the design that will stand out
Use technology and interactive elements
Do quality audience research, offer freebies and demo products
Don’t forget to follow up with leads after the expo event

Experium is a full-service agency that provides a turn-key approach to expo events. We offer our clients sophisticated and fully custom expo display stands, based on the needs and the budget. Contact us if you want to work on your next expo event project with us!

Mart Šetinc

Exhibition and events professional with global experience. Mart has managed events for various international key decision makers worldwide.

martsetincexperium
February 25, 2023

Why Do I Need A Custom Expo Display Stand?

Having a custom expo display stand is ideal for companies that want to grab as much attention as possible and atract a lot of potential clients. As custom designs are much more versatile and attention-grabbing, they are a better (and more costly) option for most companies.

Where To Find An Expo Display Stand Contractor?

To find a contractor for your next expo display stand you can either check the list of contractors provided by the expo you are attending or contact one on your own. Although companies like Experium are often listed by the expos around the globe as the best contractors.

As a team of seasoned professionals in the exhibition contracting industry, we’ve had the opportunity to work with a variety of companies and organizations on their expo display stand projects. We have also seen first-hand the impact that a well designed and executed expo display stand can have on a company’s success at exhibitions and trade shows. However we know that choosing the right stand can be a challenge, with so many options to choose from and several factors to consider. That’s where we come in, offering customized solutions that align with your goals and reinforce your brand image. We have compiled the most useful tips on elevating your brand through expo display stands in this article, so stick with us untill the end to nail your next expo event!

Setting A Budget For Your Expo Display Stand

At Experium, we understand the challenges that come with designing and building an expo display stand. Your company would optimally want to make a lasting impression on your target audience, but you also need to consider budget constraints. That is why we recommend you first set your goals and what you want to get out of the event. After that talk about the budget and set the maximum budget your company is willing to spend - as this will make finding an expo contractor much easier.

What Comes After Setting A Budget?

In the industry of planning, designing and executing expo display stands, there are many exhausting things to take care of. Just to name a few: location, expo stand size and space, local and event regulations, logistics and more. Hence, why you need to find a contractor – that’s where we come in. With years of experience and a team of experts at our disposal, we can help you every step of the way to ensure that your expo display stand is a resounding success. You might also find another contractor that suits you better, since everything around the event will be very tough and expensive to accomplish on your own. However such contractors help a great deal, therefore this should always be your “default” option.

Decide On Your Expo Display Stand Design

The next thing to do and the first thing after you secure a contractor, is to start with the design. When it comes to designing your expo display stand, it’s crucial to think about the visitor experience. You want to engage visitors with interactive elements, incentives, and personal connections that will help build trust and foster a positive association with your brand. At the same time, you need to ensure that your design complies with regulations and provides a seamless experience for visitors and staff alike.

Our team can help you strike the perfect balance between form and function, creating a customized solution that meets your unique needs and goals.

Using Technology At The Expo Stand

Of course, the design is just one piece of the puzzle. You also need to consider the technology that will enhance the power of your expo display stand. From lighting and sound systems to digital displays and interactive kiosks, all of these are essential in bringing together a cutting-edge stand. We often notice that customers which decide to use various technology elements get a much higher return and reach their event goal much easier. Remember, the more interesting you make your stand – the more visitors you get!

At Experium we can help you choose the right technology and rent it for the time of the event. And when it comes to installation and setup, you can trust us to handle everything, ensuring that your expo display stand is up and running smoothly on the day of the exhibition.

What About Logistics And Expo Regulations?

After finishing the design and general planning, all that is left for you to do is to train your staff and equip them with knowledge on how to act at the expo. Everything else is then carried out by your contracted expo agency. After everything is done, just show up and perform as good as you can!

When it comes to planning and preparation, we've got you covered. Our team will work with you every step of the way. Coordinating with the exhibition organizer and venue to understand rules and regulations and ensure compliance. We'll handle the shipping and transportation of your display stand and related materials, making sure everything arrives on time and in good condition.

Final Tips And Tricks For Your Expo Display Stand Success

Before we finish, we have also complied a list of tips and trick that you can write down, regarding your next expo event. As we have already mentioned, finding the right contractor solves a lot of problems and already sets you up for above average results. However, there is a lot more you can do on your own to be successful:

Audience research: This is an important thing that we often remind many of our customers to do. You should do a bit of research about the expo, the competitors that are going to be there and the audience profiles, that usually attend such a show. This will help you to coordinate the design better and to understand key points about the audience and potential customers that your employees on the site will need to know.
Offer freebies and demo products: After you have decided on the general approach your staff will have at the expo display stand location, you should think about your offer. Make sure that potential customers can get a first-hand experience with your company on the spot, which will make them more likely to convert. Bring some free items to distribute and offer the audience to test out your most prominent products or services!
Have a good follow-up process: After you are done at the expo event and your expo display stand project is finished, make sure you have a good system of following up with leads obtained in place. Remember, your effort doesn’t end with the expo event – you should follow-up with your contacts and leads gained at the event and make sure they convert into your valuable customers.

Collaborate With Us!

In conclusion, expo display stands provide businesses with a valuable opportunity to showcase their products, services, and branding. By considering factors such as design, technology, and customer engagement, businesses can choose the right expo display stand that aligns with their goals and reinforces their brand image. With proper planning and preparation, you can ensure a smooth and successful exhibition and maximize the impact of the expo display stand. If you have any more questions for us or wish to collaborate with us, feel free to give us a call or leave a message via one of the many forms on our website.